Charity
La Vida Color Frambuesa. Brand & Strategy
Mery & Alber
La Vida Color Frambuesa is an animal sanctuary based on Spain. I started collaborating with them in 2018, creating their visual identity and working on the branding development.
Our first big project was the 2020’s agenda and it was a great success! We sold 300 (all of them), hundred units in less than a month in a pre-sale campaing on social media, that translated in a net benefit of over 2.750 euros for the animals.
The great results lead us to replicate and improve this action in the following years, counting on the collaboration of other incredible illustrators, and putting more effort in the artistic direction and final concept of the agendas on my part. In addition, we found a supplier with better prices and similar quality and the profit has increased while maintaining prices. The 2023's agenda it very well received and accumulates very good comments from their followers.
Before that I made illustrations of all the animals, at that time less than 100, that would be used in merchandising objects that would be sold at vegan fairs and that would generate a great reputation and most importantly, income. Many of the illustrations were also used in roll ups, promotional banners, the website, social network, promos and campaigns.
And last but not least the calendar. We invented a little monster called Muum, who takes care of the animals in each photo. It turned out to be a bestseller with an even higher profit than the agendas.
Look for this wonderful people on Instagram!!
Silvia Fariña Asategui
Visit the websit of La Vida Color Frambuesa
